May 3, 2023 | Marketing, Marketing Automation, Simplify Social Media, Social Media
Small business owners have many uses for artificial intelligence, from customer service to sales, inventory management, and accounting. You may already be using AI without even realizing it. AI is also a valuable tool for marketing your small business. ChatGPT, an AI...
Apr 21, 2020 | Marketing, Simplify Social Media, Social Media
I woke up this morning to a bright sun and the promise of warmer temps. And thought, “Ugh. The beach parking lots are closed. I can’t really go anywhere. I’m tired of thinking about wearing a mask everywhere I go.” And continued to gripe a...
Jul 23, 2018 | Business Networking, Marketing, Simplify Social Media, Social Media
Your business or organization has an event coming up, and you want as many people as possible to attend (or, you want a targeted group to attend). Spreading the word through social media can be the ticket to, well, selling tickets. Research shows that it often takes...
Sep 26, 2016 | Google+, Simplify Social Media
If you’ve searched for your business or another business on Google in the last few weeks, you may have noticed an addition in your “Knowledge Panel”. If you don’t know what the “Knowledge Panel” is, here’s an example (graphic): Google is now showing “Reviews from the...
May 17, 2016 | Facebook, Marketing, Simplify Social Media, Social Media
One out of every 12 businesses in the United States today is a franchise. If you are one of these businesses, you may have great brand recognition and excellent support from corporate (or not), but usually that’s not enough to build up your own customer base. You have...
Feb 29, 2016 | Google+, Simplify Social Media, Websites
As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless you are the only game in town, as a local business, you must do something with your online presence to stay visible in Google search results....
