Resatisfying Customers Through Marketing

Resatisfying Customers Through Marketing

Will Rogers famously said, “You never get a second chance to make a good first impression.” Of course, it’s true that your business will never have the chance to make another FIRST impression. But if you make a bad first, or tenth, or twentieth impression because of...
How Cause Marketing can increase brand loyalty

How Cause Marketing can increase brand loyalty

The “COVID Years” have presented a huge challenge to many small businesses as well as non-profit organizations (understatement of the year…). Besides looking for employees, both are often struggling to gain back the business and donors they had prior to...

Seasonal Marketing with an Eye to the New Year

It is an understatement to say that this year has NOT been business as usual. In any other year, most business owners and leaders would be looking at their last year’s marketing efforts for the holiday season to evaluate and make a plan for this year. However, in this...
Weathering the Storm

Weathering the Storm

I woke up this morning to a bright sun and the promise of warmer temps.  And thought, “Ugh. The beach parking lots are closed. I can’t really go anywhere. I’m tired of thinking about wearing a mask everywhere I go.” And continued to gripe a...