Blog
Marketing, digital marketing and website developmentRefining Your Brand: Storytelling as a Business Owner
If you've been in business for a while, you may feel that your business’s brand story is already written. However, brands are living, breathing entities. They aren't static. As a business owner, your brand's story is yours to continue to tell. What is brand...
Website Accessibility: Doing the Right Thing May Also Help Your Bottom Line
In the US, most of the us are aware of The Americans with Disabilities Act (ADA). This civil rights law prohibits discrimination against individuals with disabilities in all areas of public life, including employment, education, transportation, and public places or...
Resatisfying Customers Through Marketing
Will Rogers famously said, “You never get a second chance to make a good first impression.” Of course, it’s true that your business will never have the chance to make another FIRST impression. But if you make a bad first, or tenth, or twentieth impression because of...
How Cause Marketing can increase brand loyalty
The "COVID Years" have presented a huge challenge to many small businesses as well as non-profit organizations (understatement of the year…). Besides looking for employees, both are often struggling to gain back the business and donors they had prior to the start of...
Go Team! Why Your Marketing Should Involve Your Team Members
Most businesses cannot survive long without a team. Business owners that spend too much time in the business rather than on the business often find themselves unable to keep up with the varied demands and are unable to grow. In the same vein, keeping all your...
Decision Time: Why you should avoid cutting out your marketing during lean business times
When businesses go through lean times, owners and leaders often trim or even eliminate the marketing budget and activities. While understandable, research has shown that there are benefits to advertising during a recension or downturn. In fact, a report from the...
Seasonal Marketing with an Eye to the New Year
It is an understatement to say that this year has NOT been business as usual. In any other year, most business owners and leaders would be looking at their last year’s marketing efforts for the holiday season to evaluate and make a plan for this year. However, in this...
Weathering the Storm
I woke up this morning to a bright sun and the promise of warmer temps. And thought, "Ugh. The beach parking lots are closed. I can't really go anywhere. I'm tired of thinking about wearing a mask everywhere I go." And continued to gripe a bit. Suddenly a wave of...
Loving Your Business Counts
It's February, the month of Valentine's Day. I’m in EXTREMELY good company when I say, “It’s not about how much you do, but how much love you put into what you do that counts.” I can't take credit for the quote; it belongs to Mother Teresa. But it has prompted me to...
