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Marketing, digital marketing and website development

Refining Your Brand: Storytelling as a Business Owner

If you've been in business for a while, you may feel that your business’s brand story is already written. However, brands are living, breathing entities. They aren't static. As a business owner, your brand's story is yours to continue to tell. What is brand...

Resatisfying Customers Through Marketing

Resatisfying Customers Through Marketing

Will Rogers famously said, “You never get a second chance to make a good first impression.” Of course, it’s true that your business will never have the chance to make another FIRST impression. But if you make a bad first, or tenth, or twentieth impression because of...

How Cause Marketing can increase brand loyalty

How Cause Marketing can increase brand loyalty

The "COVID Years" have presented a huge challenge to many small businesses as well as non-profit organizations (understatement of the year…). Besides looking for employees, both are often struggling to gain back the business and donors they had prior to the start of...

Go Team! Why Your Marketing Should Involve Your Team Members

Go Team! Why Your Marketing Should Involve Your Team Members

Most businesses cannot survive long without a team. Business owners that spend too much time in the business rather than on the business often find themselves unable to keep up with the varied demands and are unable to grow. In the same vein, keeping all your...

Seasonal Marketing with an Eye to the New Year

It is an understatement to say that this year has NOT been business as usual. In any other year, most business owners and leaders would be looking at their last year’s marketing efforts for the holiday season to evaluate and make a plan for this year. However, in this...

Weathering the Storm

Weathering the Storm

I woke up this morning to a bright sun and the promise of warmer temps.  And thought, "Ugh. The beach parking lots are closed. I can't really go anywhere. I'm tired of thinking about wearing a mask everywhere I go." And continued to gripe a bit. Suddenly a wave of...

Loving Your Business Counts

It's February, the month of Valentine's Day. I’m in EXTREMELY good company when I say, “It’s not about how much you do, but how much love you put into what you do that counts.” I can't take credit for the quote; it belongs to Mother Teresa. But it has prompted me to...

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