Simplify Social Media Archives - Page 2 of 16

How Google determines your company’s listing on local searches

Feb 29, 2016 | Google+, Simplify Social Media, Websites

As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless you are the only game in town, as a local business, you must do something with your online presence to stay visible in Google search results....

Why authors should build a social media presence now

Mar 9, 2015 | Simplify Social Media, Social Media

This post was contributed by Carly Alyssa Thorne, owner of Transformations Life Coaching and CEO of the Linked Local Network. In today’s world of joint ventures, collaborations, self-publishing, or any publishing, your social media presence is paramount to that...

Are You Marketing to Your Targets’ Generations Effectively?

Feb 11, 2015 | Marketing, Simplify Social Media

Today’s post was contributed by Mary Erlain, published author, speaker and professional trainer/coach/facilitator. Her most recent book is “Communicating with the 5 Generations in the Workplace”. I see the generational differences creating perhaps...

Check Your Tweets’ Effectiveness with Twitter Analytics

Feb 4, 2015 | Simplify Social Media, Twitter

Before Twitter introduced its own analytics tool, checking the effectiveness of your tweets was tougher to figure out. You had to rely on stats from third party sites. Some of these stats were good, some were sketchy, some were free and some sites charged a hefty fee....

Pinterest Analytics: Why Your Company Needs a Business Account

Jan 26, 2015 | Pinterest, Simplify Social Media

Recently, I received an email from Pinterest informing me that I had created over 1,770 pins in 2014. I’m a middle-aged man, so I was amazed (and maybe a bit embarrassed) at just how much time I had spent there. My daughter, who introduced me to Pinterest back in...

5 reasons why 2015 could be a bad year for LinkedIn.

Jan 13, 2015 | Business Networking, Facebook, LinkedIn, Simplify Social Media, Social Media

I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs, new employees, referral...