Can You Make Social Media Work for You?

It’s no secret that social media isn’t free. Even though Facebook, Twitter, Foursquare, and other platforms don’t charge users to open accounts or place fees on monthly data usage, it still costs your company to participate in social media in the form of resources...

What is Social Media, Anyway?

The business world seems to be buzzing about New Year’s resolutions and plans for using social media to engage potential customers and build community.  However, even in 2011, I have spoken with many people who are brave enough to ask the question, “What...