Blogging - Westvyne

Google Analytics 4 Is Coming. Are You Ready For It?

Apr 13, 2023 | Blogging, Websites

Google announced it will replace its current Universal Analytics with Google Analytics 4 (GA4) on July 1st, 2024. This means that Google Analytics will only collect website visitor data after July 1st if you have a plan. So what is GA4? GA4 isn’t just an upgrade to...

The 3 “C’s” for B2B Social Media Success

Feb 18, 2014 | Blogging, Simplify Social Media, Social Media, WordPress

When it comes to social media, businesses that sell products (especially products that everyone loves and wants to buy) have it easy. Restaurants can post mouth-watering photos of food and drinks on Facebook, Instagram and Pinterest, etc. Clothing stores get to share...

They’re coming in the side door- the power of having targeted content on your website

Jun 19, 2013 | Blogging, Simplify Social Media, WordPress

A couple of weeks ago we received a meeting request from a large manufacturing company. The company’s representative found us while doing a Google search on social media for the manufacturing industry and read this article on our website. Before her search, we...

Article Writing: The B2B marketing gift that keeps on giving

Aug 29, 2012 | Blogging

Many B2B company owners and leaders ask us to share one “social media” activity that they can use to encourage traffic to their websites and more interest from their target market. Our answer is usually the same; write interesting and helpful articles,...

Google Confirms that Relevant Content is Crucial

Mar 26, 2012 | Blogging, Simplify Social Media

Recently during a SXSW (South by Southwest) panel, Matt Cutts, who is the head of Google’s search spam team (now there’s a one-of-a-kind job), spoke about Google’s new focus on websites that are “too optimized” for SEO. He explained that...

Content is Key to B2B Social Media Success

Feb 29, 2012 | Blogging, Simplify Social Media

When it comes to using social media to promote a B2B company, one thing really makes all the difference. And that thing is content. Whereas many B2C companies sell products and services that can inspire raving fans, B2B companies often struggle with inspiring that...