May 8, 2012 | Simplify Social Media
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical...
Feb 29, 2012 | Blogging, Simplify Social Media
When it comes to using social media to promote a B2B company, one thing really makes all the difference. And that thing is content. Whereas many B2C companies sell products and services that can inspire raving fans, B2B companies often struggle with inspiring that...
Feb 1, 2012 | Simplify Social Media
Whether you have a child, a pet or a plant, you know that you have to give it attention and keep it fed and watered or it will be very unhappy, won’t grow and will eventually die. The same goes for your small business’s online network. So how do you keep...
Nov 14, 2011 | Simplify Social Media
By now we all know about Bank of America’s U-turn on its prior decision to start charging monthly debit card fees. After the uproar on Facebook, Twitter, and sites such as Change.org, big banks got a big wake-up call (or at least yet another wake-up call) about...
Oct 12, 2011 | LinkedIn, Simplify Social Media
Last week LinkedIn announced that companies now have the ability to share news with followers of their LinkedIn Company Pages through Status Updates. This ability has been given to administrators of the Company Pages, and the updates appear as coming from the company...
