Feb 29, 2016 | Google+, Simplify Social Media, Websites
As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless you are the only game in town, as a local business, you must do something with your online presence to stay visible in Google search results....
Feb 4, 2015 | Simplify Social Media, Twitter
Before Twitter introduced its own analytics tool, checking the effectiveness of your tweets was tougher to figure out. You had to rely on stats from third party sites. Some of these stats were good, some were sketchy, some were free and some sites charged a hefty fee....
Jan 13, 2015 | Business Networking, Facebook, LinkedIn, Simplify Social Media, Social Media
I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs, new employees, referral...
Apr 19, 2013 | Simplify Social Media, WordPress
When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to their website. Often, the answer is “very rarely”, and...
