Feb 25, 2015 | Marketing, Social Media
This post was contributed by Howard Larson, owner of Larson & Associates, a company designed for Target Marketing & Telesales Attacks for new account acquisition. I think it is safe to say that Social Media Marketing is now considered to be a major part of a...
Feb 18, 2014 | Blogging, Simplify Social Media, Social Media, WordPress
When it comes to social media, businesses that sell products (especially products that everyone loves and wants to buy) have it easy. Restaurants can post mouth-watering photos of food and drinks on Facebook, Instagram and Pinterest, etc. Clothing stores get to share...
Jun 5, 2012 | Simplify Social Media
The best way to predict the future is to create it. ~Peter Drucker We often talk to B2B owners and CMOs who are thinking about funneling some of their marketing budget into social media. Many times, their main objection is the belief, either substantiated or not, that...
May 8, 2012 | Simplify Social Media
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical...
Dec 6, 2011 | Simplify Social Media
Last week I had conversations with two people, one in B2B sales and the other a business owner, who insisted that almost no one they know, other than sellers of consumer products, has made sales from social media. One of these individuals said to me, “I bet you...
