Dec 28, 2015 | Marketing, Social Media
This post originally appeared as a LinkedIn Pulse post by Fred McMurray. In the U.S., people age 50 and over control 70 percent of the nation’s disposable income, spending $230 billion on consumer packaged goods annually according to AC Nielsen Yet most marketing is...
Feb 11, 2015 | Marketing, Simplify Social Media
Today’s post was contributed by Mary Erlain, published author, speaker and professional trainer/coach/facilitator. Her most recent book is “Communicating with the 5 Generations in the Workplace”. I see the generational differences creating perhaps...
Feb 4, 2015 | Simplify Social Media, Twitter
Before Twitter introduced its own analytics tool, checking the effectiveness of your tweets was tougher to figure out. You had to rely on stats from third party sites. Some of these stats were good, some were sketchy, some were free and some sites charged a hefty fee....
Jan 13, 2015 | Business Networking, Facebook, LinkedIn, Simplify Social Media, Social Media
I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs, new employees, referral...
Feb 18, 2014 | Blogging, Simplify Social Media, Social Media, WordPress
When it comes to social media, businesses that sell products (especially products that everyone loves and wants to buy) have it easy. Restaurants can post mouth-watering photos of food and drinks on Facebook, Instagram and Pinterest, etc. Clothing stores get to share...