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Using social media for your small business? Then you really need a WordPress website

Apr 19, 2013 | Simplify Social Media, WordPress

When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to their website. Often, the answer is “very rarely”, and...

Do Your Small Business a Big Favor: Claim Your Online Profiles and Directory Listings Now

Jan 23, 2013 | Simplify Social Media

We often meet with small business owners and leaders who are leery, for various reasons, about “putting themselves out there” and claiming their social profiles or directory listings on Yelp, Google Places, Bing, etc.   What they don’t often realize...

Are you being endorsed for the skills you really want on LinkedIn?

Nov 27, 2012 | LinkedIn, Simplify Social Media

Now that the Endorsements feature on LinkedIn has been around for a while, it’s been interesting watching the activity among my connections.  It’s a good feeling being endorsed for my skills and expertise.  Some people are even endorsing me (and others)...

Filter Your LinkedIn News Feed to Save Your Time and Sanity

Oct 4, 2012 | LinkedIn, Simplify Social Media

If you’ve logged into your LinkedIn account in the last few days, you’ve probably noticed a new feature called Endorsements where you can vouch for the individuals skills and expertise of your connections.  While this is an interesting feature, you may...

Building Your Social Media Network Today is Preparing for Tomorrow

Jun 5, 2012 | Simplify Social Media

The best way to predict the future is to create it. ~Peter Drucker We often talk to B2B owners and CMOs who are thinking about funneling some of their marketing budget into social media. Many times, their main objection is the belief, either substantiated or not, that...

For B2B, Your Best Social Media Content Might Be “Edutainment”

May 8, 2012 | Simplify Social Media

As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical...
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