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Marketing, digital marketing and website developmentArticle Writing: The B2B marketing gift that keeps on giving
Many B2B company owners and leaders ask us to share one "social media" activity that they can use to encourage traffic to their websites and more interest from their target market. Our answer is usually the same; write interesting and helpful articles, place them on...
Add Oomph to Your LinkedIn Company Page with a 3-Image Slideshow
Did you know there's a feature available on LinkedIn company pages that most large companies such as Dell and Microsoft use, but small businesses rarely do? LinkedIn calls this feature a "Product and Service Spotlight" - a 3-panel slideshow that you can customize and...
Building Your Social Media Network Today is Preparing for Tomorrow
The best way to predict the future is to create it. ~Peter Drucker We often talk to B2B owners and CMOs who are thinking about funneling some of their marketing budget into social media. Many times, their main objection is the belief, either substantiated or not, that...
For B2B, Your Best Social Media Content Might Be “Edutainment”
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical...
Move Over PowerPoint, It’s Time to Meet Prezi
If you make quite a few presentations like I do, your old stand-by has been PowerPoint. Of course, everyone says that a presentation isn't about the PowerPoint, it's about the presenter and the information. That is true, but in this day of YouTube and Instragram,...
Google Confirms that Relevant Content is Crucial
Recently during a SXSW (South by Southwest) panel, Matt Cutts, who is the head of Google's search spam team (now there's a one-of-a-kind job), spoke about Google's new focus on websites that are "too optimized" for SEO. He explained that Google is working on an...
Multimedia and the 21st Century Resume
Today's post is from guest writer Kyle Lagunas. Kyle is the HR Analyst at Software Advice, a resource for selecting a talent management or an applicant tracking system. Kyle reports on trends and best practices in HR and recruiting software—offering fresh insights...
Content is Key to B2B Social Media Success
When it comes to using social media to promote a B2B company, one thing really makes all the difference. And that thing is content. Whereas many B2C companies sell products and services that can inspire raving fans, B2B companies often struggle with inspiring that...
Don’t let it die! Tips to feed and grow your small business online network
Whether you have a child, a pet or a plant, you know that you have to give it attention and keep it fed and watered or it will be very unhappy, won't grow and will eventually die. The same goes for your small business's online network. So how do you keep your online...
