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Marketing, digital marketing and website development

What’s Up with the Google +1 Button?

The +1 buttons you are starting to see pop up on websites (like ours) are Google's new "plus one" feature. The +1 button seems to be in the same vein as the Facebook "like" button or maybe even a Twitter re-tweet. It's another way to let people know that you find a...

If You Want to Be Found on LinkedIn, Think Like Your Searchers

If you have a business, you definitely want to be found on LinkedIn. So you build your LinkedIn profile to 100{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} completeness with a generic Headline (such as Owner of XYZ Inc.), a couple of paragraphs in...

Beating the Social Media Time Bandits

I recently re-read a book called Beating the Time Bandits: How to Transform Time into Success, Wealth & Happiness by Robert Hartung.  Hartung shares excellent strategies and tactics for managing time, which he asserts is our most valuable asset.  "Everyone, every...

6 Reasons to Use WordPress for Your Next Business Website

Many people think of WordPress as an inexpensive and relatively easy way to start a blog site, and indeed they are correct.  You can start a blog site on WordPress.com in mere minutes and it is free.  However, WordPress is so much more. When you develop a website with...

How to Brand Yourself: Simplified

Every successful entrepreneur has had to put some focus on building the brand of the company so that people can easily identify what the company does and how to get in touch when the time is right to purchase.  We have evolved (or devolved, according to some) to a...

For B to B Social Media, Answer “So What?”

We've been attending an excellent seminar series in the Chicagoland area by Jim Treleaven of Via Strategy Group and Steve Greenberg of Strategic Growth Specialists entitled "16 Secrets For The Economic Recovery- How Successful Companies Are Positioned For Growth". ...

How Can I Use QR Codes for My Small Business?

By now you've surely seen the odd looking graphics that have been popping up everywhere- on websites, business cards, signs, postcards, promotional products and even vehicles (I was driving behind a van the other day with a huge QR code on the back window).  If you...

Gain Competitive Advantage with LinkedIn Skills Beta Feature

In our last post, we discussed some of the new features, such as Skills, Certifications, Publications and Languages, that you can add to your LinkedIn profile.  LinkedIn also added a cool new beta feature in February, also called  Skills, which is located under the...

You’ve Got Skills, So Add Them to Your LinkedIn Profile

Since December of last year, LinkedIn has added some new features that users can add to enhance their profiles, such as Skills, Certifications, Publications and Languages.  LinkedIn did not heavily advertise the launch of these new features, so if you haven't edited...

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