Can You Make Social Media Work for You?

Apr 19, 2011 | Simplify Social Media

It’s no secret that social media isn’t free. Even though Facebook, Twitter, Foursquare, and other platforms don’t charge users to open accounts or place fees on monthly data usage, it still costs your company to participate in social media in the form of resources...

Use Facebook Lists to Mix Business with Pleasure

Feb 28, 2011 | Simplify Social Media

Although many companies have a Business page on Facebook, most business owners still like to mix business with pleasure on their personal Facebook pages.  This makes sense because if you own a business, especially a service business, many of your clients become your...

What is Social Media, Anyway?

Jan 10, 2011 | Simplify Social Media

The business world seems to be buzzing about New Year’s resolutions and plans for using social media to engage potential customers and build community.  However, even in 2011, I have spoken with many people who are brave enough to ask the question, “What...

Simplifying Social Media: Get Focused

Nov 29, 2010 | Simplify Social Media

You’ve got the Twitter, Facebook, and LinkedIn accounts. You’re getting followers, friends, fans, connections. You’re tweeting, posting, and updating like a crazy person. It’s taking up more and more of your time, but you’re not sure if it’s helping your business, or…...