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Not just the 1%- Social Media Does Work for B2B Sales

Dec 6, 2011 | Simplify Social Media

Last week I had conversations with two people, one in B2B sales and the other a business owner, who insisted that almost no one they know, other than sellers of consumer products, has made sales from social media. One of these individuals said to me, “I bet you...

No More Ivory Towers: Learn From a Bank That Understands Social Media

Nov 14, 2011 | Simplify Social Media

By now we all know about Bank of America’s U-turn on its prior decision to start charging monthly debit card fees. After the uproar on Facebook, Twitter, and sites such as Change.org, big banks got a big wake-up call (or at least yet another wake-up call) about...

Tips to Give Your Facebook Business Page More Visibility

Oct 20, 2011 | Facebook, Simplify Social Media

Did you know that not all of the messages that you post to your Facebook business page may be observed by the people who have “liked” your page? Even if you have a lot of fans, your posts may be seen by only a portion of your fans in their newsfeeds. Why? Because the...

New LinkedIn Feature Encourages Greater Company Exposure & Engagement

Oct 12, 2011 | LinkedIn, Simplify Social Media

Last week LinkedIn announced that companies now have the ability to share news with followers of their LinkedIn Company Pages through Status Updates.  This ability has been given to administrators of the Company Pages, and the updates appear as coming from the company...

A Social Media Checklist for Your Small Business

Sep 29, 2011 | Simplify Social Media

Small businesses often have limited resources, so they’re looking for more cost-effective ways to build awareness, expand market share, and improve customer loyalty. Although the actual dollars to use social media may be lower than some other forms of...

Your Small Business Has No Digital Presence? Time to Get Help

Sep 18, 2011 | Simplify Social Media

A recent survey by Hiscox, the online insurance company (which I’ve noticed has been advertising heavily on LinkedIn), asked small business owners and leaders about their usage of social media.  They found that almost half of small businesses were not using any...
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