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Marketing, digital marketing and website developmentWhy is your business using social media?
According to a recent survey by salespider.com, about 75{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} of small businesses are planning to use social media in 2011. Which begs the question, "Why?" I did an informal survey with small business owners...
Who is Using Social Media? Not that many small businesses…yet
According to a recent poll by Intuit Inc., 71{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} of small-business owners believe that social media is an effective way to keep customers engaged. But, more than...
What is Social Media, Anyway?
The business world seems to be buzzing about New Year's resolutions and plans for using social media to engage potential customers and build community. However, even in 2011, I have spoken with many people who are brave enough to ask the question, "What IS social...
No One Cares About Your Products or Services
In social media, nobody cares about your products or services…until they care about you One of the biggest mistakes that people make when they jump into using social media to promote their businesses is having the expectation of, “If I say it, they will come.” They...
Simplifying Social Media: Get Focused
You’ve got the Twitter, Facebook, and LinkedIn accounts. You’re getting followers, friends, fans, connections. You’re tweeting, posting, and updating like a crazy person. It’s taking up more and more of your time, but you’re not sure if it’s helping your business, or…...
Calm Your Social Media Fears
If you went to high school in the 80′s or earlier, you may have a healthy fear of promoting your brand and business with social media. After all, we remember life without laptops, cell phones and wireless anything. Although I live and breathe social media today and...
