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Marketing, digital marketing and website developmentTwitter’s New Features Give You More Insight
Twitter recently announced that they are making a couple of changes to Twitter.com that will enhance your experience. Their first new feature is all about you. When it's added to your account, you'll be able click on the new tab (@username, replacing @Mentions) and...
Add a Twitter Follow Button to Your LinkedIn Profile
If you've been viewing other people's profiles on LinkedIn lately, you've probably noticed that those who have Twitter accounts now have a nifty new "Follow" button next to their Twitter @name. However, when you look at your own profile, you'll notice that even if you...
Seven Tips to Promote Your Small Business Blog
You've started a blog for your small business, and you (or your designated writer) have been putting out some great content. However, no one seems to know that your blog even exists. How do you get the word out about your blog and get some people to read it? Here are...
Does Klout Matter for Your Small Business?
Klout.com is a measurement of your overall online influence. This site calculates and assigns you a score (from 1 to 100) based on variables from the various social media channels, including Twitter, Facebook, LinkedIn, YouTube and Foursquare. Klout also recently...
Need Blog Ideas? 3 Quick Tips for Using Twitter to Get Inspired
When you're working on a blog for your small business, sometimes the toughest thing is not the actual writing of the post, but finding a valuable and helpful idea for the post. Twitter can be a great source to find that next content thread. Here are 3 quick tips: 1....
Marketing Your Small Business for the ZMOT (Zero Moment of Truth)
Before you make many of your purchases or decisions, do you perform online reconnaisance? Consider these stats cited in a recent eBook (Winning the Zero Moment of Truth) by Jim Lecinski, Google's Managing Director of US Sales & Service:...
You Don’t Use the Yellow Pages, So Why Would Your Customers?
I recently came across a couple of great posts by Jeff Bullas in which he shares compelling questions and information he uses to convince CEO's about the efficacy of social media marketing. A few of the questions that he poses to these social media skeptics highlight...
Blog? But we’re a plumbing company!
By now most of us have heard that blogging is one of the best things we can do to drive traffic to our small business websites and increase the awareness of our brands. In fact, here's a great post from Phil Mershon (Social Media Examiner) that gives statistics on the...
It’s Good to Fail in Social Media
I recently had the privilege of hearing Larry Broughton (@LarryBroughton), award-winning entrepreneur, former Army Green Beret, and founder of Broughton Hotels, speak at the Elite SDVOB (Service Disabled Veteran Owned Businesses) Convention in Chicago. The main...
