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Marketing, digital marketing and website developmentSocial Media Tools and Resources We Like to Share for 2012
Business owners often find themselves making a couple of New Year’s resolutions for their companies in addition to personal resolutions. We’ve talked with several small businesses who have resolved to make this their social media year. To that end, we have also been...
Not just the 1%- Social Media Does Work for B2B Sales
Last week I had conversations with two people, one in B2B sales and the other a business owner, who insisted that almost no one they know, other than sellers of consumer products, has made sales from social media. One of these individuals said to me, "I bet you that...
No More Ivory Towers: Learn From a Bank That Understands Social Media
By now we all know about Bank of America's U-turn on its prior decision to start charging monthly debit card fees. After the uproar on Facebook, Twitter, and sites such as Change.org, big banks got a big wake-up call (or at least yet another wake-up call) about the...
Tips to Give Your Facebook Business Page More Visibility
Did you know that not all of the messages that you post to your Facebook business page may be observed by the people who have “liked” your page? Even if you have a lot of fans, your posts may be seen by only a portion of your fans in their newsfeeds. Why? Because the...
New LinkedIn Feature Encourages Greater Company Exposure & Engagement
Last week LinkedIn announced that companies now have the ability to share news with followers of their LinkedIn Company Pages through Status Updates. This ability has been given to administrators of the Company Pages, and the updates appear as coming from the company...
A Social Media Checklist for Your Small Business
Small businesses often have limited resources, so they're looking for more cost-effective ways to build awareness, expand market share, and improve customer loyalty. Although the actual dollars to use social media may be lower than some other forms of advertising,...
Your Small Business Has No Digital Presence? Time to Get Help
A recent survey by Hiscox, the online insurance company (which I've noticed has been advertising heavily on LinkedIn), asked small business owners and leaders about their usage of social media. They found that almost half of small businesses were not using any social...
Tips to Polish Your LinkedIn Profile
If you've been using LinkedIn for a while, chances are good that it's time to review your profile and spruce it up a bit. Here are a few tips to give it some extra polish and "findability". Customize your personal URL. Unless you like having a personal URL (or website...
Can Your Small Business Be Heard?
As a small business owner or leader, you've probably wondered if you can possibly be heard above all of the "noise" in social media. To address that question, I've come across a couple of interesting quotes from people who are widely regarded as experts in...
