Sep 18, 2011 | Simplify Social Media
A recent survey by Hiscox, the online insurance company (which I’ve noticed has been advertising heavily on LinkedIn), asked small business owners and leaders about their usage of social media. They found that almost half of small businesses were not using any...
Aug 30, 2011 | Simplify Social Media
As a small business owner or leader, you’ve probably wondered if you can possibly be heard above all of the “noise” in social media. To address that question, I’ve come across a couple of interesting quotes from people who are widely regarded...
Aug 13, 2011 | Simplify Social Media
Klout.com is a measurement of your overall online influence. This site calculates and assigns you a score (from 1 to 100) based on variables from the various social media channels, including Twitter, Facebook, LinkedIn, YouTube and Foursquare. Klout also recently...
Aug 3, 2011 | Simplify Social Media
Before you make many of your purchases or decisions, do you perform online reconnaisance? Consider these stats cited in a recent eBook (Winning the Zero Moment of Truth) by Jim Lecinski, Google’s Managing Director of US Sales & Service:...
Jul 19, 2011 | Simplify Social Media
Would you like to increase the impact and reach of your small business through social media? Having a few “power partners” can bring much needed resources, support and validation to your marketing efforts. Most small business owners and leaders do some...
