Overcoming Social Media Hurdles Westvyne MarketingFor a business to succeed in today’s age of technology, using what social media has to offer is one of the best things you can do. Of course, there are several obejctions that businesses give for why they aren’t using social media, but there are even more reasons why they should.

“Facebook and Twitter can’t really help my business.”

It can and will help your business. For many years, businesses relied solely on word-of-mouth. Most businesses were stuck using direct mail, the radio and print ads and they often couldn’t use much traditional marketing because it was too costly. When the internet came along, consumers were able find out about your company from the comfort of their own homes. However, people were only able to view what you displayed on your web page. Now, as technology has progressed, you and your customers are able to do more through social media. Sites such as Facebook and Twitter let people learn about you from others, connect in open conversations with you and find out what other people are saying. People can contribute to discussions where people can now humanize you, your associates, and your business as a whole. Relationship are built online and made stronger through social media.

“People will post negative comments about my business on my page.”

If people are posting negative comments about your business on your Facebook page, then they are posting negative comments elsewhere on the web. If you can actually read what they are writing about you, at least you have a chance to respond. You have the chance to give the person a reason to reconsider their opinion. If that doesn’t work, at least you will show others that you respond, care, and want to meet people’s needs. If you have several negative postings on your page, then this can also be positive. It tells you that you need to improve something, such as customer service. Take those comments and do something about them. You can then post to Facebook and Twitter that you acknowledged their concerns and have fixed them. Negativity by word-of-mouth was a lot worse. Businesses failed because of it. Today, however, because everything is instant, you can fix any issues or concerns immediately.

“I don’t know what to post on Facebook or Twitter.”

Here is a good thing to remember: 80{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} of the information should be helpful and informative, and 20{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} should be promotion. This means that 80{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} of your posts or tweets should be giving information such as fun facts about your type of business, helpful tips and hints, personal information on management or employees or any other interesting information. The other 20{a1e4dbad5b5db674abcd08880e44cddfd507140ecbeb8646296ad08a1acb49a4} is reserved for promoting your services.  Start posting now and grow as social media grows. Your business should be using social media on a daily basis. Practice using Facebook and Twitter, learn from what your customers are saying and keep on going. It might be difficult at first, especially if you are uncomfortable with computers, but when you start seeing the results of what you have done, you’ll wonder why you didn’t do it sooner.

Westvyne Marketing