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Marketing, digital marketing and website developmentWhy Your Local Business Should Care About Google’s Latest Knowledge Panel Update
If you’ve searched for your business or another business on Google in the last few weeks, you may have noticed an addition in your “Knowledge Panel”. If you don’t know what the “Knowledge Panel” is, here’s an example (graphic): Google is now showing “Reviews from the...
Promoting Your Franchise Online Starts with Promoting YOU
One out of every 12 businesses in the United States today is a franchise. If you are one of these businesses, you may have great brand recognition and excellent support from corporate (or not), but usually that’s not enough to build up your own customer base. You have...
Don’t Get Hacked: Tips to Keep Your Website Secure
It's the stuff of nightmares. You try to access your small business's website, but it's gone and in its place is a page proclaiming allegiance to Pakistan (that really happened to a business owner we know). Or you notice it now has links to websites that are selling...
How Google determines your company’s listing on local searches
As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless you are the only game in town, as a local business, you must do something with your online presence to stay visible in Google search results....
Happy 2016
We at Westvyne Marketing want to wish you a Happy, Profitable and Joyous 2016
Exit the millennial marketing approach?
This post originally appeared as a LinkedIn Pulse post by Fred McMurray. In the U.S., people age 50 and over control 70 percent of the nation’s disposable income, spending $230 billion on consumer packaged goods annually according to AC Nielsen Yet most marketing is...
Why authors should build a social media presence now
This post was contributed by Carly Alyssa Thorne, owner of Transformations Life Coaching and CEO of the Linked Local Network. In today’s world of joint ventures, collaborations, self-publishing, or any publishing, your social media presence is paramount to that...
Social Media & B2B Telemarketing Go Hand In Hand to Produce Leads
This post was contributed by Howard Larson, owner of Larson & Associates, a company designed for Target Marketing & Telesales Attacks for new account acquisition. I think it is safe to say that Social Media Marketing is now considered to be a major part of a...
Are You Marketing to Your Targets’ Generations Effectively?
Today's post was contributed by Mary Erlain, published author, speaker and professional trainer/coach/facilitator. Her most recent book is "Communicating with the 5 Generations in the Workplace". I see the generational differences creating perhaps the most confusion...
