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Marketing, digital marketing and website developmentCheck Your Tweets’ Effectiveness with Twitter Analytics
Before Twitter introduced its own analytics tool, checking the effectiveness of your tweets was tougher to figure out. You had to rely on stats from third party sites. Some of these stats were good, some were sketchy, some were free and some sites charged a hefty fee....
Pinterest Analytics: Why Your Company Needs a Business Account
Recently, I received an email from Pinterest informing me that I had created over 1,770 pins in 2014. I’m a middle-aged man, so I was amazed (and maybe a bit embarrassed) at just how much time I had spent there. My daughter, who introduced me to Pinterest back in...
5 reasons why 2015 could be a bad year for LinkedIn.
I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs, new employees, referral...
Barbershop’s business grows at a fast clip from Google+ listing
You wouldn't know it by watching him, but barber and business owner, Don Kight of Don Kight's Barber Shop, is 84 years old. Don has operated barber shops in the Daytona Beach, Florida, area for over 50 years, and apparently he has no intentions of slowing down. In...
“Google My Business”: Finally, a One-Stop Shop for Google Listings
If you have your business listed with Google (and I hope you do!), you may have shared my confusion with the array of Google sites that contain information about your business as well as the multiple places where you may need to update your business information. In...
Business owners: Are you avoiding social media?
If you're a business owner, the last thing you probably want to think about is another item to add to your to-do list. And for many, adding social media to the list can seem nebulous and even pointless. However, if you think of "doing" social media as more of a...
Highlight Your Company’s Products and Services with LinkedIn’s Showcase Pages
Do you have a LinkedIn Company page for your business? If you do, or if you've been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within the Company pages, which is annoying to me because my team and I have...
Three Ways to Grow the Audience of Your Facebook Business Page
Growing your Facebook business page can be an effective tool in customer retention, the acquisition of new clients, and the continual promotion and growth of your business. If you’re looking for ways to grow your Facebook business page audience and market your...
The 3 “C’s” for B2B Social Media Success
When it comes to social media, businesses that sell products (especially products that everyone loves and wants to buy) have it easy. Restaurants can post mouth-watering photos of food and drinks on Facebook, Instagram and Pinterest, etc. Clothing stores get to share...
