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Marketing, digital marketing and website development
Beware of a Google Drive Email Scam Targeting Businesses
TL;DR: If a “new client” asks you to click Google Drive links, complete a Google authorization, and then send back login credentials, stop. It’s likely a phishing scam designed to hijack your Google account. Trust your instincts and don’t click....
Designing for Everyone: How Color and Font Choices Make Social Media Accessible
In the fast-moving world of social media, visuals speak louder than words. Every day, brands and creators share vibrant images, carousels, and reels designed to grab attention. But in the rush to create something eye-catching, one essential principle often gets...
How to Write a Great FAQ Page
You may have noticed that a big change in your Google Searches. In the past, when you would ask a question or submit a search term, you would get a list of articles and videos or places or images. Now, you'll usually see an AI-generated "answer" to your search. Where...
How to Repurpose One Piece of Content into Five Marketing Assets
If you feel like you’re always behind on content creation, you’re not alone. Many businesses struggle to keep their social channels, newsletters, and websites updated. But here’s the truth: you don’t need more content—you need a system to repurpose what you already...
How to Define a Purpose or Goal for Your Podcast: A Strategic Guide
Every podcast starts with a spark but without a clear purpose, that spark can fizzle fast. Whether you're creating content for fundraising, professional development, or brand positioning, defining your podcast’s goal is the first step toward sustainable impact. Why...
Podcast Tips: How to Plan Your Episodes Like a Business Meeting
The best podcasts feel authentic and conversational, but that doesn’t mean they happen by accident. Behind every engaging show is thoughtful planning. Just like a business meeting has an agenda, goals, and structure, your podcast episodes need the same. Planning...
Make Your Podcast Work Harder
You put time, energy, and creativity into every episode of your podcast. From researching topics to securing great guests, from recording and editing to publishing, it’s a labor of love. But here’s the hard truth: if you only share your podcast once on launch day,...
Generative Engine Optimization (GEO): The New “SEO” for an AI-First World
Search is shifting. Instead of clicking through a list of Google results, many people are going straight to AI tools like ChatGPT, Google’s Search Generative Experience (SGE), or Perplexity and getting their answers on the spot. That means the old rules of SEO aren’t...
Enhancing Your Small Business Marketing Efforts with ChatGPT Smart Prompts
Small business owners have many uses for artificial intelligence, from customer service to sales, inventory management, and accounting. You may already be using AI without even realizing it. AI is also a valuable tool for marketing your small business. ChatGPT, an AI...
