Apr 18, 2014 | LinkedIn, Simplify Social Media
Do you have a LinkedIn Company page for your business? If you do, or if you’ve been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within the Company pages, which is annoying to me because my team and...
Mar 31, 2014 | Facebook, Social Media
Growing your Facebook business page can be an effective tool in customer retention, the acquisition of new clients, and the continual promotion and growth of your business. If you’re looking for ways to grow your Facebook business page audience and market your...
Apr 19, 2013 | Simplify Social Media, WordPress
When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to their website. Often, the answer is “very rarely”, and...
May 8, 2012 | Simplify Social Media
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical...
Feb 29, 2012 | Blogging, Simplify Social Media
When it comes to using social media to promote a B2B company, one thing really makes all the difference. And that thing is content. Whereas many B2C companies sell products and services that can inspire raving fans, B2B companies often struggle with inspiring that...